Make Lemonade

Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy

Episode Notes

Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgator) and JR went from founder to executive on a leadership team managing a $700m budget towards an IPO. After another 5 years in this role, JR started Weav, which ultimately fizzled out, but led to the conversations that started Lemon Squeezy.

Timestamps 

• 00:00 Intro
• 00:24 James is back
• 03:58 No Context Round
• 04:58 JR's early years
• 08:05 JR's life ambitions
• 10:00 Getting into the internet and affiliate marketing
• 12:38 Getting into Wordpress and starting Mojo Marketplace
• 19:42 Launching Mojo Marketplace
• 23:16 Roots in payment infrastructure
• 26:01 Selling Mojo Marketplace
• 36:04 Lessons from a 10 year period
• 38:04 Why Lemon Squeezy is like Space Mountain
• 39:52 Starting Weav
• 41:54 How the idea for Lemon Squeezy came about
• 45:51 Getting users in the early days of Lemon Squeezy
• 48:28 Positioning
• 52:43 Pricing
• 55:33 JR in his spare time

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com. 

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.