Make Lemonade

Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak

Episode Notes

Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to creating a well-polished product, and why he's not planning to take VC funding any time soon.

Timestamps

• 00:00 Intro
• 00:47 Adam's background
• 02:23 Learning from past failures
• 05:20 Life building from Poland
• 07:46 Screen Studio founding story
• 10:25 Building without validating
• 12:44 Building in a very competitive market
• 18:44 Being a designer developer
• 19:53 Making $30,000 in the first month
• 25:18 Discovering marketing and growth channels
• 27:50 Adam setting up a powerful affiliate programme
• 34:23 How Adam designs in code
• 37:10 VC funding or bootstrapping
• 39:42 Monthly recurring vs single license pricing